The Culture

East Tennessee is a perfect storm of culture, environment and business assets. We offer a clean slate for a savvy craft brewery looking to enhance their brand and capture beer markets throughout the eastern U.S.


Our back porch is the Great Smoky Mountains National Park, with rivers, trails, and fun-loving locals and tourists. Downtown Knoxville is located a mere 13 miles from the proposed brewery site. It is considered one of the South’s most prized and fastest growing cities. It is a place alive with Southern charm, historic buildings, and delicious flavors.

East Tennessee is base for year-round activities that align with craft brew. Our culture of festivals, music, outdoor activities and adventurous food and drink provide a seamless backdrop for a craft brewer to appeal to our population. Additionally, as a gateway to the Great Smoky Mountains National Park, which receives over 9 million visitors per year, our area abounds with tourists seeking food, drink and experiences to make their stay more memorable.

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A Craft Brewer will benefit from the culture-savvy, adventure-seeking, beer-loving locals and tourists in our region.

Not surprisingly, Knoxville has been recognized as a top destination in the following rankings lists: